Product Idea Accelerator


Your shortest way to the market

You have an incredible idea with a clearly formed vision in a hardware and product design space? We offer 100,000 USD to accelerate two batches of startups in 2018.

apply now

What we look for

Products that are into a hardware space with the further crowdfunding strategy.

smarthome

Consumer technology products in all fields

IoT, Smart Home, Robotics, Gadgets, Sound, Wearables etc.

baggage

Design products without electronics

Household, Travel Goods, Techwear, and many other.

rocket

Other crazy stuff

Products that are not listed above, but still a good fit for Kickstarter.

Selection of candidates

Applications deadline.

All the applications are reviewed by the PIA’s committee, during the interview process we will choose 5 best startups per batch for the Product Validation stage. We are currently reviewing applications for the winter batch with the deadline date of January 15th, 2018.

apply now

HOW THE PIA WORKS

We offer funding to launch new great products into the market

Stage #1

Product Validation.

At this stage we help to do the marketing research, test creative approaches in finding the right messaging for your product, and validate the idea to check if there is a market fit.

2,000 USD to selected startups
February - April, 2018

Stage #2

Product Acceleration.

Each startup gets legal, engineering, marketing and creative assistance in order to create a minimum viable product for the crowdfunding launch.

20,000 USD to selected startups
April - August, 2018

Stage #3

Kickstarter Launch.

Together we will build a strategy that fits your company needs and unleashes all the opportunities out. Having the proven expertise in PR and marketing, we will help to launch your product with the higher probability of success.

Expected launch
September, 2018

Why trust us

Raised more than $1,000,000

For these awesome crowdfunding projects.

iblazr 2

Award winning wireless LED flash

Deflast

E-bike with 236 miles range on a single charge

City Jacket by Riot Division

The only jacket that adapts to your lifestyle

Futo

The Most Ultimate Air Mattress and Pillow

Lunecase

The first intelligent iPhone cover

mentors

We make sure you get the right assistance

avatar

Yaroslav Azhnyuk

CEO Petcube

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Austin Keeble

Design researcher, Google Launchpad mentor

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Vlad Tislenko

CEO Concepter

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Jeremy Bennett

Manufacturer representative at SEACOMP

Want to become a mentor?

contact us

Partners

Companies that will be on the way of your success

biosphere
startup-network
unit
saleshub
UVCA
microsoft
uangel

FAQ

HOW TO GET INTO THE PROGRAM? WHAT ARE MY CHANCES?

Our goal is to gather teams that are working on something that really matters - solve human problems, and not just the human ones. Those that affect our daily lives throughout the technological and design perspective.

There are a few hints how to make the application more forceful:

  • a) show a working prototype of your product;
  • b) prove the team’s knowledge and expertise in technology, business and marketing;
  • c) early traction;

The startups with the higher conversion rate in the of Product Validation Period have more chances to get the Product Acceleration Stage through the Demo Day.

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WHAT TYPE OF BUSINESSES ARE MOSTLY IN YOUR FIELD OF VIEW?

  • Consumer technology products in all fields (IoT, smart home, robotics, gadgets, sound, wearables, appliances, camera equipment, 3D printing, DIY electronics etc)
  • Design products without electronics (household and travel goods, techwear, and many other)
  • Other products with the crowdfunding strategy

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HOW CAN I KNOW THE MENTORS AVAILABILITY?

Mentors will be available during the sessions which are online webinars. Accelerated startups will have an access to Q&A in the end of each event, so we make sure there is always an assistance you may rely on. All webinars will be announced in advance.

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WHAT ABOUT DEMO DAY?

Startups from the Validation Period will be invited to pitch their products to the main sponsor and trusted investors to get a funding and to jump on the Acceleration Stage.

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WOULD YOU TAKE EQUITY OF MY STARTUP? ANY OTHER FEES?

Each startup that passed the validation test gets a 20,000 USD for the product launch in exchange of 10% of equity and 10% from money raised via crowdfunding.

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HOW CAN I USE THE PROVIDED FUNDING?

  • Legal services. US Company registration with an approved equity distribution + travel expenses;
  • Engineering services. Product design and a hardware prototyping, which includes the POC/MVP development.
  • Content Creation. The team of professionals will be provided for the photo/video creation.
  • Crowdfunding Launch. Business strategy, design, pre-launch campaign, PR campaign, and other growth hacks are included.
  • Ads budget. At least 2,000 USD will be provided for the crowdfunding activities.

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WOULD YOU HELP MY STARTUP AFTER THE FINISHING THE PROGRAM?

We can’t be successful unless you get there. PIA continues to move your company up when the program is finished, we will be glad to mentor you with a technical part such as development and production, logistics, marketing and further sales.

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