In the article "Not Nordic Enough? Nordic Cool' as a Janus-headed Strategy for Artistic Inclusion and Expulsion", Henrik Marstal points out that “Nordic cool” and constructed ideas about Nordicness can be excluding. Even though the term is fairly vague, it appears that “Nordic cool” has some general characteristics associated with a closeness to nature and the effect of the Nordic light, forms of subdued colors, melancholia, isolation and introversion, as well as minimalism and cleanness.
The article is published in the anthology The Nature of Nordic Music published by Routledge. Read more about the book here.